Understand your audience,
grow your business.
Engage with consumers
who share their
thoughts and opinions.
I represent a brand. What’s in it for me?
We’re happy you asked!
Idlis is a mobile engagement platform between brands and consumers. Consumers use Idlis to get rewarded by completing brand focused daily tasks that take roughly two minutes to complete.
We call this idling.
By rewarding consumers for viewing brand content, brands get 100% visibility on their content, collect valuable data and potentially attract new customers. The audience is active and interacts with the brand. The possibilities are endless!
Sounds great! What is actually included in the service?
To help boil it down further, here are some key takeaways:
- Insights – Idlis collects hundreds of datapoints on each consumer every month (always with their consent) to provide ever-improving content on the Idlis platform. These insights are always evolving and can include everything from preferred brands to consumption choices, intentions and everything in between.
- Attention – 100% visibility and the ability to showcase your content in full screen mode.
- Unrivalled engagement – 97% of consumers will engage with your content and answer your questions after the video content.
- Tangible results – Over 1000 answers to your targeted questions every month.
- Sales leads – When your content is shown to the right viewers, the probability of engagement is always higher.
How is Idlis used?
Idlis will provide you with a starter kit to help you get started and we’ll be there to guide you through the whole process.
In its simplicity, the service consists of three steps:
- Share your message – This can be a short video or animation, between 5 and 15 seconds.
- Ask your questions from the audience to gather insights – 1-5 questions usually work the best and we can help you custom tailor these.
- Activate your audience by pointing them onwards to whatever you want to highlight at that given moment.
And that’s really the heart of it. Your content, with our help, in front of the right people. As easy as velcro sneakers.
How does Idlis get more idlers?
The growth here at Idlis happens through collaborations with out community partners such as universities and sports clubs, without forgetting our general recruiting channels, of course.
This way, we are able to gather a wide audience that is an accurate representation of factors such as location, age, family, work life situation, education & income level.
This data is then interpreted and presented to the brands with full transparency to answer the specific questions they may have in mind.
A true match made in heaven:
Currently, consumers are
overloaded with content
Consumers are constantly exposed to advertising that is often interruptive and irrelevant.
This leads to a big part of ads being simply ignored and a lot of ad wastage is created due to declining attention rates.
Brands, reliant on quality engagements, then need to optimise their marketing by any means possible.
There is a big opportunity in
doing it differently
This made us think that there must be better ways for brands and consumers to interact in this space.
In essence: what if we could create an environment where value is created by mutual consent and co-creation, a place where less is more?
No more yelling at the marketplace.
The solution; reward
consumers for their egagement
Idlis is the place where this magic happens.
The way it works is that consumers are incentivized to engage in high‑quality interactions, and in exchange, brands get 100% viewability on their content as well as instant feedback from everyone. Not to get cheesy on you, but it really is a match made in heaven. We really think so and our statistics back it up.
The added value of
being different
As we all know, 100% viewability means zero content wastage. Each campaign we do allows for instant feedback, which you can use to test different marketing approaches, get consumer insights, tell your brand story as well as drive highly qualified direct responses.
The best part? Idlis will help you get started and walk you through the process.