Doing the
right thing
should not be
complicated.

This is why we launched
the Idlis Hobby Club in Finland.

Why did we create the Idlis Hobby Club?

Hobbies and recreational activities provide an important foundation for a healthy lifestyle and social interaction for children and young people. Unfortunately, a lack of time and financial resources often creates limitations for many to participate in these opportunities.

That is why we created a new, easy way to raise funds, which in turn saves time for that which truly matters: good quality training and meaningful interactions with teammates.

With Idlis, supporting your team becomes easier than ever. Whether it’s new jerseys, longer tournament trips, or even better practice time slots, they become possible, simply by idling.

We believe doing the right thing shouldn’t be complicated and the best partnerships are ones that reward both parties.

That is the heart of the Idlis Hobby Club.

How does the Idlis Hobby Club work and how does it benefit businesses?

With Idlis you get direct access to the parents of young athletes. This creates the grounds for conversations that take place daily on the Idlis app at a time that works best for the audience. Best of all, their time spent is rewarded.

During an Idlis challenge, you’ll have the users’ full attention and the content on their screens is completely tailored to your brand. The results speak for themselves: over 96% of parents who idle watch brand content to the end and answer the brand questions. These answers allow you to fine-tune your business offering, make it even more customer-friendly and personalise your content to best fit your audience.

Each idler can earn up to 10€ each month for the team that they are supporting and your brand gets to take part in making it possible. This is brand building at its best!

It doesn’t stop there: Brands gain a lasting, direct connection to sports-minded families. This makes it easier to keep parents engaged and simultaneously support young athletes’ journeys with better offers and campaigns over time.

Idlis operates both nationally and locally, across multiple sports, which allows us to tailor the perfect package for your brand!

Here’s how to get started:

If you represent a sports club, we can activate Idlis for all members of the organisation. Activating Idlis for an individual team works the same way.

The best way to get started is to get in touch and let us know about your club or team or simply by contacting us through the form at the bottom of the page.

Once your club/team is active on Idlis, all parents and supporters of your team can start completing daily Idlis challenges thus raising funds for your team’s activities.
Easy as velcro sneakers! Help us spread the word!

Join Idlis today to:

  • Support youth hobby clubs and recreational sports
  • Collect high-quality customer insights from active families (with their full consent)
  • Reach a highly engaged, active audience for both product promotion and market research